florida’s wine industry update

grapes-vineyard

Vanessa Caceres wrote an overview of the Florida Wine Industry for Forward Florida (Economic Development News).  In it, she give us an update of the steadily growing specialty, currently at about 25 certified farm wineries.

“Going strictly by the numbers, Florida appears to be the ninth largest wine-producing state in the nation, with a total of 1.8 million gallons, according to 2015 data by the U.S. Alcohol and Tobacco Tax and Trade Bureau. However, Newbold [J.R. Newbold] says, those numbers are deceiving. There’s a lot of wine rebottled in Florida and then shipped to other destinations, such as the Caribbean. A more accurate figure would be 580,000 gallons produced specifically in Florida, he said. That may lower the state’s standing in the wine making rankings, but it’s still a higher potential ranking than many might think. The state’s wine and grape industry as a whole has an economic impact of $895 million, according to a 2010 report from Stonebridge Research.”

Individual wineries and vineyards, as well as the state’s Viticulture Advisory Council have invested money into marketing, including billboards and radio ads that lead consumers to the Try Florida Wine site.  Still, the effort to make people aware of Florida wines needs even more steam. There are still people surprised to learn that wine is made in Florida, even if they live just 10 minutes from a winery.

lange: art, agriculture, agritourism.  Exploring and expanding the intersections of art, agriculture, agritourism, and agrarian systems within Florida’s creative placemaking.  How can we help you grow? 941/875.5190.

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