South Africa’s The Daily Maverick recently discussed varied career paths to winemaking while ruminating over the intersections of art and artistry.
Michael Fridjhon writes, “Nowadays the pointy end of the industry has seen an influx of artists, the wine trade’s equivalent of poets-in-a-garret. Variously labeled “Young Guns”, “Rock stars” and “Lunatic Fringe” by a largely approving and enthusiastic press, they number somewhere between 40 and 70 players, all with their own labels (I hesitate to describe them as “brands”) and a presence – however peripheral – in the market. Many have tracked down interesting vineyards which, in the not-so-distant past, supplied some of the better fruit which went into the crush at the 70 or so co-operative cellars which used to dot the landscape of the Western Cape.”
We’re taking this just a step further. What if the very wine itself was used as the creative medium? It’s a spin-off of popular paint-and-party events we see within Florida, and could be further used for sommelier-type education and wine exploration, perhaps even from sour grapes.
lange: art, agriculture, agritourism. Exploring and expanding the intersections of art, agriculture, agritourism, and agrarian systems within creative placemaking. How can we help you grow? 941/875.5190.
Image Credit: Wine Folly