Art initiatives with social impact are at the core of Art & Agriculture’s heart. So when we read about India’s Roots Studio, we were both excited and challenged to learn of their obstacles in creating commerce through community art forms.
Roots Studio hopes to increase the channels through which the rural artists work is shown, such as through interior decorating companies, or corporate gifting opportunities.
“For many of these artists who have never left their rural village, the thought that their art is now being showcased to the world, or hanging in an office in LA or a charity gala at MIT is just unfathomable and seriously world-changing for them,” states Rebecca Hui.
Creating this sense of ownership and pride in their works sustains the cycle of trust, motivation, cultivation, preservation, and distribution, the building blocks of Roots Studio.