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Selling art can be indeed challenging, and also rewarding at the same time. I have been about 6 years in selling my photography and painting. I would like to share my personal experiences below. The idea is not so much focus on trying to make sale, but leveraging and growing as an artist. I’ve sell through gallery, solo show, art fairs and website. They all function very differently from one another.
Below is my thought; Museum:The idea of exhibiting in a museum is basically to help increasing your name recognition and adding extra leverage to your CV. People don’t usually go to museum to buy art, but to see and appreciate art. If you can get your works be shown on museum, it would be a big advantage to your art career for a long run. Selling through Gallery:Having a solo show or group show through gallery can really opens up to many art collector.
This is the place where they would like to come to buy and see new art. The gallery may charge high commission, and I understand that many artist prefer to sell art by themselves. Honestly, I also face the same challenge myself. But the beautiful rewards are:1. Sometimes along the street, I can bump into someone who would stop me and say. “Hey, I’ve known you. Are the the artist from so and so……”2.
Second, gallery can help me to increase the value of my artwork. Meaning, my artworks now sells at higher price because of the constant art market that is evolving.3. They help me to focus on creating arts with a theme. Rather than simply individual pieces that I like. This is important for artist later down the road to produce a cohesive works. And finding your style or voice, very important. Selling On Art Fair:Well, you know… standing by the table throughout the weekend from morning till night.
With your artworks on the partition. Hopefully someone would drop by. Showing on these kind of venue is not so much on increasing your brand like gallery of museum. But this is the place where you focus on selling. Because people come to buy art.1. The advantage of art fair is that you can collect a good list of email for visitor who sign up. They may not buy art at the moment. But could be your potential collector in the future.
Unlike gallery, they wouldn’t want you to have the name list. Or else you can go the buyer directly.2. You then can direct them to your website and update them with new artworks from time to time.3. This is a good place to build up trust and connection with potential buyers. And also to follow-up on collectors who already bought your art.4. You also can learn the kind of prices by other artist around the art fair.
Spend sometime to learn how other artist sell their works. Learn to interact with buyer and stranger. Selling online:There are more buyers who buy art online todays. From my experience, majority prefer to buy cheaper art which may range within $100. There are instances collectors would willing to go higher than $500 or $1,000. I’ve sold more cheaper arts than expensive one. But usually those returning buyers are willing to go for bigger and expensive art.
1. Online present is also important to share your works, and through different social media.2. Have one main website, and have other social site (pinterest, facebook, blog) link to that main site. Direct the traffic.3. Online presence can also helps you to be discovered by other galleries. I have had galleries from other countries approached me to show at their venue. However, one advice, just beware of spam.
Try to learn more about them first before you agree to them. Conclusion is that, as an artist you have to be creative and flexible to know how the world of art is going. How they each function. Is like know how to use these tools to help you to grow. Not just on one place, but learn the multi-facet of these marketing strategies. I still have yet to talk about art competition, magazine publication, book publishing and more.
I hope these are helpful, as I am also learning and discovering new things along the way. Wish you all success in your artistic journey!
Title: Where Can I Sell My Art Collection